Sirwo Dessati Studio

Sirwocover image
SirwoDate
2022Sector
Food and Beverage
ServicesArt DirectionBrand StrategyBrand IdentityCollateral DesignDigtal DesignVisual Design
Designing a tasteful experience for a multi-generational brand.

Inspired by the tapestry of Kenya with a nod to the heritage of the farm the Sirwo Coffee brand expresses both a sense of longevity and familiarity. This is created to last and to work across lifestyle and coffee products. Sirwo Coffee will shape the culture of coffee in the world more than just a product the brand is an experience. The brand is built on indulgence and that sense of enjoyment while elevating the brand to a global standard.

The logo

'The Seal' is a representation of the promise that Sirwo makes with every cup of coffee it delivers: That every bean and cup was cultivated with care steeped in the mission to serve and a culture of excellence. As such the logo suite provides dimension and range giving the brand the ability to exist in different formats, the core elements of the logo mark remain the same across all versions - consistent just like every cup of Sirwo coffee.

Brand system

Sirwo's brand story is expressed through a colour palette influenced by the heritage, landscape and ethos of indulgence capturing the spirit of timelessness and flexing across a variety of mediums. The palette works cohesively and collectively, providing distinct Sirwo Coffee colours and a supporting palette that adds dimension.

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